In the picturesque Jura mountains of western Switzerland, hidden away from the spotlight of mainstream watchmaking, lies Roventa-Henex—an unassuming yet pivotal player in the Swiss watch industry. Specializing in a niche known as “private-label” production, this company, established in 1959, crafts watches that adorn wrists around the world under various brand names. Despite the low profile, Roventa-Henex’s impact on the global watch market is undeniable. Let’s delve into the intricacies of this Swiss watchmaker’s business model. Crafting Watches in the Shadows: Roventa-Henex operates in the shadows of the watchmaking realm, far from the glitz and glamour associated with renowned Swiss … Continue reading Roventa-Henex: The Unseen Hand Behind Global Watch Brands